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Privacy Policy

We take your privacy very seriously and treat all your personal information as confidential.  This privacy policy sets out how Metabolics Ltd uses and protects any information that you give when you use this website. Metabolics Ltd is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Metabolics Ltd may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect

When you shop on this website, you will be asked to input personal information such as your name, email address, billing address, delivery address, telephone number, product selections and a password.

We may also collect the following information:

  • Demographic information such as postcode, preferences and interests
  • Other information relevant to customer surveys and/or offers

For the exhaustive list of cookies we collect see the List of cookies we collect section.

If you report an adverse health event occurring following the use of our products, we have a legal requirement to process this sensitive personal health data.

We do not store credit or debit card information.

Your use of our website

We collect information about where you have come from on the internet and how you are accessing the site (for example, the URL you came from before you visited this website and your IP address), your browser type, your geographical location, the pages of our website you viewed during your visit, any advertisements you may have clicked on to get here, and any search terms that you entered. We may collect this information about all visitors, even those who do not register with us. For more information, see our the cookies we collect below.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • To process your orders, from delivery to payment, to process any returns and to manage your account.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information where you have opted in for us to do so.
  • To prevent or detect fraud and abuse of our website.
  • To comply with statutory regulations.

Marketing communications

You can sign up to receive marketing communications from us using the online sign-up form; when you register for an online account there is an opt-in tick box found during the checkout process. If you opt-in, you consent to receive information from us about products, promotions or special offers that we feel may be of interest to you. These may be sent by email, mail or telephone.

How to unsubscribe from all marketing communications

You can unsubscribe by calling our Customer Services Team on +44 (0)1380 812799, you can email, write to the address shown below, or click the unsubscribe link on any email you receive.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Information about our customers and site visitors is kept on a secure server and we fully comply with all applicable UK data protection and consumer legislation. Any personal information that you give us and any information we use to identify you, is held in accordance with our registration with the Information Commissioner's Office.

SSL and encryption technology
We have implemented internet security technology to ensure that it is safe for you to shop with us. We use internet standard encryption technology to scramble your personal data when you give it to us. This is done through the use of Secure Socket Layer (SSL) technology and we are constantly review/update this functionality to provide you with the maximum level of security.

Additionally, we do not hold any of your credit card details anywhere on our website. They are simply passed securely to our e-payments processor for authorisation by your bank.

Any sensitive health data reported is maintained in a secure location.

How long do we keep your information?

To make sure we meet our legal data protection and privacy obligations, we only hold on to your information for as long as we actually need them for the purposes we acquired them in the first place (as set out above). In most cases, this means we will keep your information for as long as you continue to shop with us or use our services, and for a period of time afterwards if you stop doing so, to see if we can invite you to visit us again. After that we will either delete it or anonymise it so that it cannot be linked back to you. 

Where there is a regulatory requirement to hold your information this statutory requirement will be met. Different retention periods apply for different types of data, however the longest we will normally hold any personal data is 6 years.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Disclosure to third parties

If we are requested by the police, or any other regulatory or government authority investigating suspected illegal activities, to provide your personal information and/or user information, we will do so.

Should a customer report an adverse health event following the use of our products, we have a statutory requirement to process this sensitive health personal data and inform the appropriate regulatory authorities if the event is designated as serious. In the case of international customers this data may have to be reported outside the European Economic Area ("EEA") to appropriate international regulatory bodies. In this instance their privacy policies are reviewed in line with this policy.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

What are your rights?

If at any point you believe the information we process on you is incorrect you can request to see this information (Subject Access Request) and even have it corrected or deleted.

Note: To reduce the chances of an error or misunderstanding, we need to keep the information we gather about you accurate and up-to-date. But whilst we work very hard to make sure mistakes don’t happen, we need your help, too. So if you have an online account with us, please ensure that the information you provide (e.g. any contact information) is correct and that you review it and update it regularly.

You can object to the processing of your Personal Data if such processing is not reasonably required for a legitimate business purpose as described in this policy or our compliance with the law.

You also have the right to data portability which allows you to obtain and reuse your personal data for your own purposes across different services.

If you wish to raise a complaint on how we have handled your personal data, you can contact the company and we will investigate the matter. If you are not satisfied with our response or believe we are processing your personal data not in accordance with the law you can complain to the Information Commissioner’s Office (ICO).

For any of these requests contact our Customer Services Team by Phone: +44 (0) 1380 812799 or email or by post at the address shown below.

How will I know if this Privacy Policy changes?
If our policy changes in the future we will update this page with the new details. Please check back to keep up to date with any changes.
The data controller of your data is:

Company Director, Metabolics Ltd ,5 Eastcott Common, Eastcott ,Devizes
ICO Registration Number: Z7959510

If you have questions about our Privacy Policy, please contact our Customer Services Team by Phone: +44 (0) 1380 812799 or email or by post at the address shown

Metabolics Ltd
5 Eastcott Common
SN10 4PL.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE name COOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.


Anonymous Visitor Statistics Cookies

We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn't working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website. Our Analytics programs also tell us if, on an anonymous basis, how people reached this site (e.g. from a search engine) and whether they have been here before helping us to put more money into developing our services for you instead of marketing spend.

We use Google Analytics to compile visitors statistics. Click here to find out more about the cookies that are set by Google Analytics.


Third Party Cookies


Survey Monkey

From time to time we conduct online customer surveys, using Survey Monkey. Survey Monkey uses cookies to make their surveys work properly.  More information about Survey Monkey's cookies.


Optimizely is a website optimization platform, to keep track of which page experience was presented to each user for the purpose of site optimization.  More information about Optimizely's cookies.


Facebook uses cookies to serve more relevant adverts to users who have previously visited our website. You can control how we use data to show you ads by visiting Facebook's cookie information.


Zendesk live chat and is used to store the live chat ID. More information about Zendesk's cookies.

Google retargeting

Google uses Remarketing cookies to serve more relevant adverts to users who have previously visited our website. To opt-out from Google's remarketing program, please edit your Google Ad Settings.

Representation for data subjects in the EU
We value your privacy and your rights as a data subject and have therefore appointed Prighter as our privacy representative and your point of contact.
Prighter gives you an easy way to exercise your privacy-related rights (e.g. requests to access or erase personal data). If you want to contact us via our representative Prighter or make use of your data subject rights, please visit:

Prighter certificate of Art 27 representation