How we use AI

6.1 Images. Some of the lifestyle images on the Site and on our social media channels are generated using AI rather than photographed. Any people shown in such images are not real customers or practitioners, and the images illustrate a scene rather than the results of using any product. [Photographs of our products show the actual product.]

6.2 Quiz, online assistant and other tools. The tools described in section 5 use AI. You will be told when you are interacting with an AI tool rather than a member of our team. Use of these tools is optional. You can browse and buy from the Site without them, and you can contact Customer Services using the details in section 1 if you would prefer to deal with a person.

6.3 Customer service. Our team may use AI tools to help draft replies to emails. Every reply is read, checked and sent by a member of our team, and no reply is sent to you automatically. Telephone calls are answered by our team.

6.4 Content. We may use AI tools to help research, plan and draft content on the Site, including articles and product descriptions. All such content is reviewed and approved by our team before publication, and we take responsibility for everything we publish.

6.5 What AI is not used for. AI plays no part in deciding what goes into our products or in how they are manufactured and quality-checked. Formulation, manufacturing and quality control are carried out by our staff at our GMP-certified facility in accordance with documented procedures. Customer reviews and testimonials are not generated by AI, [and we do not display AI-generated images of people alongside reviews or testimonials.]

6.6 Your information. Information you enter into the quiz, online assistant or other tools is processed by AI to generate suggestions, and may be processed by the third-party AI providers named in our Privacy Policy. How we handle that information, including any health information, is explained in the Privacy Policy.